CGK LINENS

CGK Linens is a bedding brand known for affordable, high-quality essentials and a strong presence on Amazon. While the brand already had strong customer trust, the website didn’t fully translate that same clarity and cohesion into its own digital experience. The brand partnered with Seriously Good Studio to refresh the site without a full rebrand. We evolved the existing identity by refining the logo, adjusting the color palette, and strengthening the layout system to better reflect the brand’s modern, dependable character. The goal was to create a more cohesive and intuitive shopping experience while staying true to what customers already recognized. My role focused on UX and interaction design. I developed wireframes to define structure and improve navigation. I also designed subtle interaction moments to add depth while maintaining a clean feel and translated the system into a responsive mobile design.

 

The final result is a more unified digital experience that better aligns CGK Linens’ established brand presence with its website. It feels simple, clear, and easy to navigate while staying true to the brand’s identity.