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DANIELA GONZALEZ
MARKETING EMAILS
CATEGORY
Email Design
SOFTWARE
Figma & Adobe Photoshop
ADDITIONAL CONTRIBUTORS
Danielle D'Onofrio at Seriously Good Studio
OVERVIEW
During my time at Seriously Good Studio, I worked on a range of email marketing campaigns for different clients, adapting each design to fit distinct brand voices and goals. Collaborating on projects for established brands like Fishwife and Curie, I explored more playful and bold visual directions while maintaining clarity and usability. Each email required a balance between expressive design through color, imagery, and illustration, and clean, digestible layouts that clearly communicated product launches, promotions, and events
Fishwife partnered with Seriously Good Studio to develop a series of marketing emails, and I had the opportunity to contribute to this work alongside the team. Following established brand guidelines, I helped design emails that balanced their vibrant product photography with playful illustrations and bold color palettes. The work focused on promoting products and events, translating Fishwife’s distinct personality into cohesive, engaging layouts across each send.
Curie reached out to Seriously Good Studio to bring a more playful, easygoing feel to their email marketing while staying true to their clean, natural brand identity. As part of the team, I designed emails that followed established guidelines while exploring more expressive elements. Balancing product-focused content with lighthearted visuals, I introduced playful moments to create engaging layouts that felt fresh, approachable, and aligned with Curie’s voice.
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